Digital skills · Beginner

Digital marketing

Grow businesses online with ads, content and analytics.

1. Lesson 1 · 20 min

   Step 1: The marketing funnel

   • Awareness → interest → decision → action.

2. Lesson 2 · 20 min

   Step 2: Know your audience

   • Write a customer profile: age, location, problems, where they spend time online.

3. Lesson 3 · 25 min

   Step 3: Content that sells

   • Educate, entertain, then invite action.

4. Lesson 4 · 35 min

   Step 4: Paid ads basics

   • Set up Meta and Google ads with a small daily budget.
   • Test 2–3 versions and keep the winner.

5. Lesson 5 · 25 min

   Step 5: Measure results

   • Track clicks, cost per lead and sales in Google Analytics.

6. Lesson 6 · 20 min

   Step 6: Getting paid for this skill

   • Build a portfolio of 3 sample projects, even unpaid ones.
   • Create profiles on Upwork, Fiverr, LinkedIn and local WhatsApp business groups.
   • Start with small fixed-price jobs, collect reviews, then raise your price.
   • Receive payments safely through Payoneer, Grey, bank transfer or the platform's own escrow.