Digital skills · Intermediate

Search engine optimisation (SEO)

Get websites found on Google without paying for ads.

1. Lesson 1 · 20 min

   Step 1: How search works

   • Google crawls, indexes and ranks pages.

2. Lesson 2 · 30 min

   Step 2: Keyword research

   • Find what people search using Google suggestions and free tools.

3. Lesson 3 · 30 min

   Step 3: On-page SEO

   • Title tags, headings, fast pages and helpful content.

4. Lesson 4 · 25 min

   Step 4: Links and local SEO

   • Earn links from trusted sites and set up a Google Business Profile.

5. Lesson 5 · 20 min

   Step 5: Getting paid for this skill

   • Build a portfolio of 3 sample projects, even unpaid ones.
   • Create profiles on Upwork, Fiverr, LinkedIn and local WhatsApp business groups.
   • Start with small fixed-price jobs, collect reviews, then raise your price.
   • Receive payments safely through Payoneer, Grey, bank transfer or the platform's own escrow.